UGC Pulse · Blog

Field notes on UGC marketing

What we learn analyzing 780K+ TikTok and Instagram videos for consumer apps. Pattern breakdowns, channel benchmarks, and the strategy behind the numbers.

Welcome to the UGC Pulse blog

What this blog is for, who it’s for, and what to expect when we publish.

May 20, 2026
What 780,000 UGC videos taught us about consumer apps

Three patterns that show up across categories — productivity, sleep, finance, AI tools — and what they mean for the next wave of UGC strategy.

May 20, 2026

Field notes on UGC marketing

Welcome to the UGC Pulse blog

What 780,000 UGC videos taught us about consumer apps